Star-Spangled Banner in Spanish Translation

'Star-Spangled Banner' in Spanish Translation Works of literature can be especially hard to translate well, as the majesty of the language and connotations of certain words can be lost. That is especially true of songs, where the rhythm and poetry of the original language can be lost as well. But that doesnt keep translators from trying. No fewer than four translators have made serious, recognized attempts to translate The Star-Spangled Banner, although not all have tried to make the words singable. How well did they do? Judge for yourself: Traducido por Francis Haffkine Snow, 1919 Amanece:  ¿no veis, a la luz de la aurora,Lo que tanto aclamamos la noche al caer?Sus estrellas, sus barras flotaban ayerEn el fiero combate en seà ±al de victoria,Fulgor de cohetes, de bombas estruendo,Por la noche decà ­an: !Se va defendiendo! Coro:!Oh, decid!  ¿Despliega aà ºn su hermosura estrellada,Sobre tierra de libres, la bandera sagrada? En la costa lejana que apenas blanquea,Donde yace nublada la hueste ferozSobre aquel precipicio que elà ©vase atroz ¡Oh, decidme!  ¿Quà © es eso que en la brisa ondea?Se oculta y flamea, en el alba luciendo,Reflejada en la mar, donde va resplandeciendo Coro:!Aà ºn allà ­ desplegà ³ su hermosura estrellada,Sobre tierra de libres, la bandera sagrada!  ¡Oh asà ­ sea siempre, en lealtad defendamosNuestra tierra natal contra el torpe invasor!A Dios quien nos dio paz, libertad y honor,Nos mantuvo nacià ³n, con fervor bendigamos.Nuestra causa es el bien, y por eso triunfamos.Siempre fue nuestro lema  ¡En Dios confiamos! Coro:!Y desplegar su hermosura estrellada,Sobre tierra de libres, la bandera sagrada! Traductor desconocido Oh, decidme,  ¿veis a la primera luz de la auroraLa que izamos con orgullo al à ºltimo rayo del crepà ºsculo,Cuyas anchas bandas y brillantes estrellas, en la fiera luchaContemplamos ondeando gallardas sobre las murallas? El resplandor rojizo de los cohetes y el fragor de las bombasProbaban que por la noche nuestra bandera aà ºn estaba allà ­.Oh, decidme,  ¿flota todavà ­a la enseà ±a estrellada y listadaSobre la tierra de los libres y la patria de los valientes? En la costa apenas perceptible entre las nieblas del marDonde la altiva hueste enemiga reposa en temeroso silencio, ¿Quà © es lo que la brisa al soplar oculta en parteY en parte descubre su elevado pedestal? Ahora recibe el destello del primer rayo matutinoReflejado en todo su esplendor, y ahora se destaca en el aire ¡Es la enseà ±a estrellada y listada! Que ondee largos aà ±osSobre la tierra de los libres y la patria de los valientes.  ¿Y dà ³nde est aquella banda que engreà ­da jurabaQue el torbellino de la guerra y la confusià ³n del combateNos privarà ­a para siempre de patria y hogar?La sangre ha lavado la mancha de sus pasos desleales. Ningà ºn refugio pudo salvar al mercenario y al esclavoDel terror de la fuga o de la lobreguez del sepulcro.Y la enseà ±a estrellada y listada ondea triunfanteSobre la tierra de los libres y la patria de los valientes. Asà ­ sea siempre, cuando los hombres libres se interponganEntre sus amados hogares y la desolacià ³n de la guerra:En la victoria y la paz, este paà ­s, socorrido por el cielo,Alabe al Poder que nos creà ³ y conservà ³ como Nacià ³n. Hemos de triunfar, pues nuestra causa es tan justa,Y sea nuestra divisa:  ¡En Dios est nuestra confianza!Y la bandera estrellada y listada flotar triunfanteSobre la tierra de los libres y la patria de los valientes. Traducido por Manuel Fernndez Juncos El dà ­a renace y alegra la auroraTransmite al oriente su vivo color, ¿No ves la bandera que ayer saludamosAl à ºltimo tenue reflejo del sol?Ondeaba en el muro durante la luchaDe franjas y estrellas luciendo el matiz. Y al fuego rojizo de bombas marcialesLa vimos de noche tremolando allà ­.  ¿Quà © es eso que al aire se agita y flamea,Allà ­ sobre el monte cercano al marCual signo que anuncia cordial despedidaAl fuerte enemigo que triste se va? ¡Es nuestra bandera!El sol de la gloria la envuelve y la baà ±a en và ­vida luz. Mirad como ahora se extiende arroganteMostrando su blanco, su rojo y su azul. La turba enemiga que en local jactanciaJurà ³ despojarnos de patria y hogar ¿A dà ³nde se ha ido?Ya cruza las olas;Se siente pequeà ±a donde hay libertad. ¡Que asà ­ siempre sea; cuando un pueblo dignoEl yugo sacude de fiera opresià ³n!  ¡El cielo liberte los pueblos que luchanSi es justa su causa y esperan en Dios! La paz y el trabajo propicios nos haganLlegar a la meta de nuestro deber..Llevando por guà ­as la ciencia y la gloriaLlevando por lema virtud y poder.De estrellas y franjas la noble banderaMantà ©ngase libre de mancha y baldà ³n. Y alcemos al cielo, por nuestra victoriaDe pueblos honrados la grata oracià ³n. Traducido por Guillermo F. Hall Oh, decid:  ¿podeis ver, al rayar de la aurora loQue vimos anoche orgullosos flotar?La estrellada bandera, tremolando altanera, encumbrada enLa torre y excitando luchar!Y a la luz de la roja, fulgurante centella, laBandera ondeaba, ondeaba ms bella;Y a travà ©s de la densa humareda inflamada,Con quà © orgullo miramos la bandera ondear!  ¡El pendà ³n de la Patria, la bandera estrellada,Encumbrada en la almena convidando a luchar! Oh! decid,  ¿todavà ­a contemplais la bandera,La estrellada bandera,Sobre suelo de libres que defienden su hogar? A travà ©s de la niebla, de la mar a la orillaIracundo enemigo nos atisba a marchar. ¿Quà © es aquello que ondula, que flamea y simulaUn enjambre de estrellas refulgiendo en el mar?Ya del alba recoge la primer llamarada;Ya se oculta en la niebla, ya aparece inflamada;Ya ostentando sus glorias se refleja en el rà ­o;Ya sus franjas y estrellas nos deslumbran al par.  ¡El pendà ³n de la Patria, tremolando bravioY flamenado en la almena nos incita a luchar!  ¡El pendà ³n de la Patria, la estrellada bandera,Tremolando altaneraSobre suelo de libres que defienden su hogar!  ¿Dà ³nde est la falange enemiga y aleveQue con vana porfà ­a se atreviera a jurarQue al fragor de la guerra, en la lucha que aterra,Perderà ­amos patria y familia y hogar? ¡Con su sangre lavara la verguenza inferidaDe su paso a la hulla por la tierra querida!Encontrar no podrà ­a un refugio el taimado,Que en su fuga oprobiosa la pudiera salvarDel terror de esa fuga, del morir angustiadoCon el ansia del triunfo que no pudo alcanzar.Mientras tanto tremola la estrellada banderaY triunfante, altanera,Sobre suelo de libres nos custodia el hogarSiempre asà ­, cuando altivo se levante el patriotaDefendiendo su suelo, su familia y su hogar. La radiante victoria lo circunde de gloria, ¡Y bendiga al Eterno que lo hiciera triunfar!Y pues Dios nos asiste y la lucha es tan santa,Y el pendà ³n de la Patria nos alienta y levanta,Conservemos la Patria, el hogar que adoramos,Y adoptamos por lema, sacrosanto y sin par: ¡Sea Dios nuestro guà ­a; en su apoyo confiamos!  ¡Justiciera es la causa que nos manda a luchar,Y el pendà ³n de la Patria, la estrellada bandera,Tremolando altanera,Sobre suelo de libres nos conserve el hogar!

a piece about a murder, written for my advanced writing class

a piece about a murder, written for my advanced writing class You could have been an angel, Tyler . . . an angel like the ones in heaven, shimmering and golden and perfect . . . just like you used to be . . ."I know that."You only put this upon yourself when you made that decision . . . it was nobody's choice but your very own . . . you choose your own fate . . ."I know that."Maybe someday you'll look back on this and laugh . . . or we could all be realistic . . . after all, it's not every day somebody commits this kind of crime. . ."I know that already!" he yelled at the nameless, faceless thing that taunted him. Tyler found himself perched half way on the edge of his bed, his hands gripping what was left of his blond hair, pieces and chunks torn out from his anguished fits of fury with the voices that stayed there and taunted him.Mother Frances Hospital, Tyler, TexasYou need to stay calm . . . they'll found you out sooner or later, but better later . . . right Tyler?"Right." He hugged his knees to his chest, peering over them and into the dar k of his room, his nightstand looming straight ahead of him like a dark mountain, his clothes piled in mounds, like foothills, around it. The moon light shown through the blinds of his window in tiny slivers across his floor, little slash marks on the carpet, the ivory colored carpet that matched the now non-existant color of the one next door . . .There will be hell to pay for this . . . you were stupid, very stupid Tyler . . ."I know," he chimed again, beginning a steady back and forth rocking on his...

Plate tectonics Essay Example | Topics and Well Written Essays - 500 words

Plate tectonics - Essay Example All the plates in the world, whether major or minor, whether oceanic or continental, have some bearing on each other at one point. There are three known types of plate boundaries and one of these three is a convergent plate boundary. When a foremost plate transpose between each other, meeting borderlines of these plates encounter along it. As a result, earthquakes are generated due to the large amounts of forces and energies that are released when these plates encounter one another at their boundaries. The majority of the most formidable earthquakes have been the result of these convergent plate boundaries. In addition, in convergent plate boundaries, two plates move and one of them is subducted, or moved underground as the other supersedes above. Where the outermost layer of the Earth, the crust is broken and split and is reprocessed into the mantle is called as the Subduction Zone. â€Å"These are recognized as Subduction Zones, a major site of volcanism on Earth.† (Eggins 1 59) Convergent plate boundaries are further categorized into three types, named from the two different kinds of plates that are involved. First is the Oceanic-Continental Plate Convergence. This happens when a continental plate supersedes and overrides an oceanic plate, pushing this oceanic plate underneath the continental plate. The usual landform that is created or produced is a mountain range, a strip of mountains that are linked together by elevated ground. As written in Geology.com contributed by Hobart King, â€Å"The Andes Mountain Range of western South America is another example of a convergent boundary between an oceanic and continental plate. Here the Nazca Plate is subducting beneath the South American plate.† The second type of a convergent plate boundary is a. This time, the two plates that are involved are both oceanic plates. Thus, this second type is called the oceanic-oceanic plate convergence and the landform that is created is a trench, an extensive and great hollow dent

A Career in Business Essay Example | Topics and Well Written Essays - 3250 words

A Career in Business - Essay Example The international trade that is essential for the growth of Suzhou Aikefu Electronics Co., Ltd has assisted me in my capability to be tolerant to diverse cultures and understand the effect of different cultural backgrounds in business. Further, the placement has assisted me in developing a number of life skills that include communication skills, interaction skills, and information technology (IT) skills. By working in Suzhou Aikefu Electronics Co., Ltd, I managed to get valuable experience that is essential for my future job searches and my experience in work places. The organization that I served under placement was Suzhou Aikefu Electronics Co., Ltd company. The organization is extremely busy serving an array of different categories of customers and so learning was somehow difficult especially in financial department, information systems department and marketing department. In order to get the much required skills in different business related subjects, I had to undertake a negotia ted learning initiative. Negotiated learning can be defined as the process in which the instructor or the employer allows the student to propose a structure that fits him or her in all elements of the process of learning that involves instruction, content, evaluation and assessment. In some cases, it may involve logistics elements such as transportation. The outcome of my negotiated learning can be equated as excellent or I can grant it an academic grade of A. After understanding that the organization had much work and it would be difficult for me to study by myself, I negotiated with my employee on how I was to handle the placement especially on matter involving learning new practical skills. The areas that I emphasized during the negotiations are instruction while working, assessment and evaluation. As such, I was assigned to staff in each department to take me through a number of practical aspects in international trade. The major departments that I concentrated on are marketing, customer care, information technology and financial departments. The assigned staff was also responsible for my assessments. However, the placement time for instructions and assessment had to differ from the original fixed plan of one hour for each department to flexible time frame because of the busy schedule. For instance, there were cases where instruction took only 20 minutes especially during week days , but during weekends, the instruction would take 2 hours. Other changes that took place involved a shift from the original plan where assessment was to be conducted in form of writing to simple verbal assessment in order to evaluate the newly acquired skills (Wolff,1999,p.71). Although there were some reservations among workers who had been assigned to instruct and evaluate me, my good communication skills , my ability to engage in positive discussion and my willingness to obey orders even when performing the tasks that were not in my placement plan enabled me to create positiv e relationship with my co workers. As such, my co workers were willing to assist me in attaining my placement goals (Wolff,1999,p.79). Evaluation of work-Based learning My placement was based in an aluminum processing company, Â  Suzhou Aikefu Electronics Co., Ltd. Â  Suzhou Aikefu Electronics Co., Ltd is one of the largest aluminum processing companies in china. It employs hundreds of employees from different parts of the world. Â  Suzhou Aikefu Electronics Co., Ltd engages in precision machining, CNC lathes, die casting machines, Zeiss CMM, special equipment and supporting test equipment. The organization has a centralized managerial structure although it has several

Employee Turnover Rate In Tourism And Hospitality Industry Tourism Essay

Employee Turnover Rate In Tourism And Hospitality Industry Tourism Essay According to the World Travel and Tourism Council (WTTC), the tourism and hospitality industry represents one of the most important sectors of the global economy, which contributes a US $6 trillion business that employs over 230 million people and a significant portion of the worlds workforce. In other word, human resource considered one of the most important resources of the contemporary tourism and hospitality industry. The labour supporting a wide range of jobs in many different service sectors, for instance hotels and restaurants line, theme park and entertainment attractions. Personal service is essential to delivering products and service to satisfy customers especially those served in front line, for example waiters, chiefs, receptionists, etc. Since the business scope is emphasis the customers contact all over the time, the lack of manpower may lead the industry in trouble. 2.2 The research problems In fact, the contemporary tourism and hospitality industry is facing a HR crisis where the labor turnover rate is relatively higher than other industry. The bulk of service jobs tend to be temporary, held by the people with no career aspirations in tourism and no commitment to the industry. () That is no doubt that the contemporary tourism and hospitality industry offers job opportunities for the youth, women and less advantaged groups in society. Other than recruitment problems, employee turnover may cause by employee retirement, death, illness or disability, resignation, organization downsizing or termination. The reasons why employees resign may be avoidable where they may experienced unfair treatment, poor leadership, or lack of challenge. Otherwise they leave from an organization with unavoidable reasons, for example immigrate to another state or country, return to university as well as serious illness. () Employees may also leave an organization because of dissatisfaction to th e working conditions, pay and benefit, training and development, the workforce diversity issues, and other potential issue. Consequently, a detailed turnover analysis of why employees leave a hospitality organization is meaningful to arrive at benchmark practices on dealing with the operational and administrative challenges the high level of staff turnover. This research information would represent the factors that influence staffs retention or leave from their job in this industry. Moreover, it helps hospitality trade organizations generate strategies to minimize staff turnover rate yet increase staffs retention by the means of enhancing recruitment policy, job satisfaction, organizational commitment and finally quality of service. 3.0 RESEARCH QUESTIONS What cause employees leave the organizations within tourism and hospitality industry? What are the consequences of high staff turnover to the related service sector organizations? What corrective action should be taken to tackle high employees turnover rate in specify sector? RESEARCH AIMS The aim of this study is to identify the reasons of high staffs turnover in tourism and hospitality industry. Further, this study seeks to examine the impacts of high employee turnover to the organizations in the industry and how organizations tackle this challenge. 4.1RESEARCH OBJECTIVES To examine the reasons of high employee turnover rate in tourism and hospitality sector To evaluate the consequences of high employee turnover in an tourism and hospitality organization To evaluate how organizations satisfy the employees in order to solve the problem of high employee turnover in tourism and hospitality sector 5.0 RESEARCH METHODOLOGY 5.1 RESEARCH DESIGN Each method, tool or technique has its unique strength and weakness. () To ensure the validity and reliable of this study, descriptive research design is used since the research problems is not a new issue and had been sought by previous researchers. () Descriptive research is designed to describe characteristics of a population or a phenomenon, where in this research, is to describe the characteristics of the labor turnover within the tourism and hospitality industry. Further, it may help to examine the ways that may reduce such phenomenon. Therefore, this research will be based on quantitative methods. Quantitative method will be undertaken by distribute survey questionnaires to a large number of respondents in order to obtain accurate information and improving decision making.() Deductive research is the logical process of deriving a conclusion from a known general premise. () Deductive research has been used in this research to test hypothesizes whether certain factors may influence labors resignation and whether high turnover rate would lead tourism or hospitality organization into certain dilemmas. Cross sectional studies method also will be used to conduct this study because the duration to conduct the research is limited. 5.2 UNIVERSE OF POPULATION The population selected to conduct this study will be the employees who engaged in the tourism and hospitality organizations that is high labor turnover rate, for example tourism attractions like Genting Highlands and certain hotels as well as restaurants in Malaysia. 5.3 SAMPLING DESIGN: 5.3.1 SAMPLE SIZE To conduct this research, the selected sample size will be 200 employees within the tourism and hospitality in Malaysia. 5.3.2 SAMPLE APPROACHES Since it is difficult to seek the people who experience high labor turnover rate even resignation in the tourism and hospitality organizations, the research are undertaken by snowball sample. Snowball sample is one of the non-probability samples that selects the initial respondents by probability sample and then obtained the additional respondents by referral from initial respondents. The advantages of using snowball sample are economical and make convenience to the researcher as well as respondents. With this approach, this study can conducted by makes initial interview with the small group and then use these to establish contacts with other relevant employees to answer the designed questionnaires. 5.4 RESEARCH METHOD Secondary data such as journals, textbook, newspapers and website articles also will be utilized when carry through this research. In broad terms, the questionnaires for survey purpose are designed with closed and open-ended questions. The questions designed expect to deliver the reasons of high employee turnover rate together with its consequences to the organizations within tourism and hospitality industry. 6.0 DATA ANALYSIS The data obtained from survey methods will be analyzed by using SPSS VS.18.0 per window. It is used to obtain the descriptive statistic like frequencies, mean and standard deviations that reveals the outcome of the research problem. 7.0 TIME SCALE GANTT CHART November 2010 December 2010 January 2011 February 2011 Chapter 1: Introduction 1.1 Research Questions 1.2 Research Objectives Rationale of the research chosen Chapter 2: Literature Review Chapter 3: Research Methods 3.1 Secondary data 3.2 Focus group 3.3 Case studies 3.4 Survey questionnaires Chapter 4: Data Analysis and Findings Chapter 5: Conclusion and Discussion Binding of Dissertation

Event That Make a Person an Adult Essay

People recognize a difference between children and adults. What events (experiences or ceremonies) make a person an adult? Use specific reasons and examples to explain your answer. I think the question what events make a person an adult is the one that is open for debate. Some people think that the graduation of high school makes a person an adult. Others think that the age of 21 is the age when childhood is replaced by adulthood. However, from my everyday experience and observation I can stand three major events that make a person an adult. The first event that makes a person an adult is getting a job. The ability to earn his own money gives a person the opportunity to live independently from his parents. Personally, I think the first job is a very important experience in person’s life and it has a great impact on his personality. He learns how to manage his expenses and how to save money for the more important things. In addition to those benefits, one learns how to arrange his time in order to have all done on time. The second event, which from my opinion deserves an attention, is the graduation from a college or university. I think it is a very essential step in one’s life because this means the beginning of a new life with more responsibilities. Finally, I believe that marriage has a great impact on person’s life. Marriage means an independent life from one’s parents with a new person. It is a very great experience. Two persons create a new family and they face new difficulties and responsibilities. In conclusion, I think that the list of events that make a person an adult can be continued. For example, getting a driving license has sometimes a very great impact on person’s life. Another important event in a person’s life is the army. I know many young men who served in the Army that changed them very much. They became more serious, self-confident and independent people. So, my point is that every person has different events that influenced his life and make him an adult.

Mr Abhi Essay

Haagen-Dazs target consumers are the younger generation which are fashionable and in the â€Å"income pyramid peak† which looking for the â€Å"excellent ice cream†. . In positioning the target market, for example, Haagen-Dazs’s China Road continued its inception marketing strategies. In the time when many competitors considered that China’s domestic market is caught in a price war, Haagen-Dazs entrust on its excellent sensitivity and marketing tools, opened up a high-end market. Thereafter, a precise understanding of consumer’s psychology is indispensable. Before Haagen-Dazs entering into new market areas, Haagen-Dazs does careful analysis of the domestic consumers; this eventually provides better assistance for marketing and branding. Haagen-Dazs apportion to retain key customers. Protects is customers and win the consumers equally important, Haagen-Dazs leave its high-end customers to a smaller target consumer crowd. Therefore, most of their marketing and advertising is print ads, and published within certain media. It do not only save costs, or enhance advertising effects. Simultaneously, Haagen-Dazs also selectively cut the other retail channels to expand their retail side and reach the home ice cream market. Haagen-Dazs advertise the lifestyle of â€Å"enjoy the perfect†, to inspire people to buy high quality of life. While in arrangement of ice cream, Haagen-Dazs join importance to make an environment in which the taste of Haagen-Dazs ice cream has become a memorable experience: this is the so called â€Å"Haagen-Daz moment†. Haagen-Dazs propose various flavors of ice cream, which is designed to approach the need of dissimilar tastes and every with a intention to give to costumer to enjoy the amazing taste. International Environment Internal Environment This refers to factors existing within a marketing firm. They are also called as controllable factors, because the company has control over these factors : a) it can alter or modify factors as its personnel, physical facilities, organization and function means, such as marketing mix, to suit the environment. The factors the affect Haagen-Dazs are: Top Management : The organizational structure, Board of Director, professionalization of management.. etc.. Factors like the amount of support the top management enjoys from different levels of employees, shareholders and Board of Directors have important influence on the marketing decisions and their implementation. Finance and Accounting: Accounting  refers to measure of  revenue and costs to help the marketing and to know how well it is achieving its objectives. Finance refers to funding and using funds to carry out the marketing plan. Financial factors are financial polices, financial position and capital structure. Research and Development : Research and Development refers to designing the product safe and attractive. They are technological capabilities, determine a company ability to innovate and compete. Manufacturing : It is responsible for producing the desired quality and quantity of products. Factors which influence the competitiveness of a firm are production capacity technology and efficiency of the productive apparatus, distribution logistics etc. , Purchasing : Purchasing refers to procurement of goods and services from some external agencies. It is the strategic activity of the business. Company Image and Brand Equity : The image of the company refers in raising finance, forming joint ventures or other alliances soliciting marketing intermediaries, entering purchase or sales contract, launching new products etc. External Environment External factors are beyond the control of a firm, its success depends to a large extent on its adaptability to the environment. The environmental factors that are in its proximity. The factors influence the company’s non-capacity to produce and serve the market. The factors are : 1) Suppliers: The suppliers to a firm can also alter its competitive position and arketing capabilities. These are raw material suppliers, energy suppliers, suppliers of labor and capital. According to michael Porter, the relationship between suppliers and the firm epitomizes a power equation between them. This equation is based on the industry condition and the extent to which each of them is dependent on the other. The bargaining power of the supplier g ets maximized in the following situations: a) The seller firm is a monopoly or an oligopoly firm. b) The supplier is not obliged to contend with other substitute products for sale to the buyer group. c) The buyer is not an important customer. ) The suppliers’ product is an important input to the buyer’s business and finished product. e) The supplier poses a real threat of forward integration. 2) Market Intermediaries : Every producer has to have a number of intermediaries for promoting, selling and distributing the goods and service to ultimate consumers. These intermediaries may be individual or business firms. These intermediaries are middleman (wholesalers, retailers, agent’s etc. ), distributing agency market service agencies and financial institutions. 3) Customers : The customers may be classified as : ) Ultimate customers: These customers may be individual and householders. b) Industrial customers: These customers are organization which buy goods and serv ices for producing other goods and services for the purpose of other earning profits or fulfilling other objectives. c) Resellers:  They are the intermediaries who purchase goods with a view to resell them at a profit. They can be wholesalers, retailers, distributors, etc. d) Government and other non-profit customers: These customers purchase goods and services to those for whom they are produced, for their consumption in most of the cases. ) International customers: These customers are individual and organizations of other countries who buy goods and services either for consumption or for industrial use. Such buyers may be consumers, producers, resellers, and governments. f )Competitors: Competitors are those who sell the goods and services of the same and similar description, in the same market. Apart from competition on price, there are like product differentiation. Therefore, it is necessary to build an efficient system of marketing. This will bring confidence and better resul ts. g) Public:  It is uty of the company to satisfy the people at large along with its competitors and the consumers. It is necessary for future growth. The action of the company do influence the other groups forming the general public for the company. A public is defined as ‘any group that has an actual or potential interest in or impact on a company’s ability to achieve its objective. ’ Public relations are certainly a broad marketing operation which must be fully taken care of. International Market Entry Mode Haagen Dazs has franchises throughout US and many other countries around the world. Haagen Dazs is using Franchise mode to enter the market across oversea by set up Haagen Dazs shop in many countries. Franchising mode is form of licensing whereby the franchisor ( the seller ) gives the franchisee ( the overseas buyer ) the legal right to undertake business in a specified manner under the franchisor’s name as Haagen Dazs brand in return for royalty payment usually in the form of percentage of sales ( IM study guide, 2011 ). Haagen Dazs franchising spread to North and South America, Europe, Asia, Africa, Middle East . It also provides franchising in many local locations in each country. Likewise, Haagen Dazs franchisee is also distribute Haagen Dazs ice cream product in the retail store, convenience store and supermarket. In my opinion, Haagen Dazs is choosing the correct entry mode to expose Haagen Dazs ice cream over many countries around the world. Franchise is the best way for Haagen Dazs to enter the international market because ice cream is like food or beverage product that it taste need to be standard as it original company like it own Haagen Dazs. By using Franchise, Franchisor teaches Franchisee on how to make Haagen Dazs ice cream, serving service and run the business to be the same as its original Haagen Dazs in the US. Additionally, ice cream product has short shelf life, not even in 1 day which needs to keep the product only in the cold place otherwise it is melting very easily. To compare with other product that has long shelf life upon 6 months – 1 year or above 1 year such as beer product, this kind of product is appropriate to use direct exporting. International Competitive Strategy And finally the stratergy of Haagen Dazs marketing: Positioning and Target Haagen-Dazs tagets a niche market segment with high income. Haagen-Dazs is positionned with a strong differentiation regarding its competitors, and this was strengthened by the identification of the product in the category of luxury items. The brand is classified in the premium quality ice cream without coloring agents nor additives, with ingredients flavored naturally (Vanilla of Madagascar, Belgian chocolate, strawberries), selected inclusions (pecan nut, fresh grilled almonds, cookies of California), specific know-how and obsession of the quality. Product policy * brand name and product name are the same * packaging easily recognizable * Haagen Dazs acts on three segments: the jars of 500ml, the mini-jars of 100ml and the huge sticks. * Haagen Dazs has introduced innovation into its products policy: flavors that differentiate the brand from its competitors. Price policy * Coherent with its positioning as a luxury ice cream * Price 2 – 3 times more expensive than competitors * Price in France twice the one of the USA Distribution policy * Exclusive shops: Stores, tea lounge * Hypermarkets Partnerships: Restaurants, coffee shops, airlines, entertainment companies (Disneyland) Communication policy * Sponsorship in big events: Roland Garros, Cannes festival, Trophy Lancome * Use of fashion principles in advertisements (collection spring and summer): coherence with luxury brand positioning The International Marketing Mix Haagen Danz launched with the aim of creating a ‘super -premium’ ice cream so they achieved it by using marketing with the 4P’s : Product, Price, Promotion, Place. Marketing mix of Haagen Danz: Product: High quality: Most people see the product with good package and good quality. There are many kinds of flavor and customer can choose what they like with different taste and different package. There are types of product like classic flavors, limited editions, gelato,sorbet,frozen yogurt,cups,bars. -Finest Ingredients: The ingredients was fine that lot of people can taste the different flavor on what they choose. They also include special ingredients in the menu like banana split ice cream. so they put extra banana with ice cream and other toppings. It will good to let the customer try the new ingredients. Price: -Set high to give exlusive image: It includes with goods image with high quality of product. They also pay for the package which has been offered in good shape when customer want to take away. So the seller must set a high price and also match with the other competitors. Promotion: -Glossy magazines: Usually most teenagers buy magazines. So the seller of haagen danz can promote it by putting some small brochure so everyone know more about haagen Danz and new type of flavour. Word of mouth: After customer eat haagen danz and they like it, he/she will tell to his/her friend that the ice cream is nice. So it spreads to other people and to the other country. It will help to make haagen danz more popular. -Free Samples: When customer do not know what flavour they want to choose, the seller can give free samples so that the customer know which taste is good and they will buy it. It the best way for them to try and it will sat isfy them. -Adverts next to exclusive brands: They can promote or advertise in the TV to show large audiences about haagen danz. So many people can see why they like it and it will be useful to let them know. Place: -Only in exclusive locations: They put in a place where lot of people are around. For example, inside the mall or popular place. Because when customer pass by the store of haagen danz, they can buy it. It also can put in the store so that customer can easily buy what they like. The distribution of haagen danz: First, they need to make an arragement to come up with an agreement with other countres for their product to be distributed internationally. They need to discuss about the marketing mix( product, price, promotion,place). Second, they produce the ice cream from the factory. They will divide different flavor in different factories. The workers need to design the package of the product. There are different types of shape for the package( small size, large size). Then, they put the ice cream inside the package. Third, they need to distribute specific packages to specific destination. Then the retailer(distributor) of the country in which the product is being exported to, must pay for the shipment and supply into which the entire hipment of the product will be stored or delivered into a storage house, where it will be distributed again to other retailers in different locations in that specific country Fourth, the retailer can start to sale the product to the customer. They retailer can be place in popular place where lot of people are around. They can promote to the customer so that it will help to attract other people. Last, the customer can choose whether they buy the product or not. It according to the customer mood,taste and loyalty. They can try the flavor before they buy the products like free samples. So if they like it, they will buy the ice-cream. Customers are interested to the product of design and images. References Justhaagendasz (2012) â€Å" market strategies† available from: http://justhaagendazs. wordpress. com/market-strategies/ Justhaagendasz (2012) â€Å"Products† by Kapferer (1997) available from: http://justhaagendazs. wordpress. com/products/ HAAGEN-DASZ. COM (2011) â€Å"SHOPS† AVAILABLE FROM http://shops. haagen-dazs. com/ http://brand-audit. blogspot. sg Wikipedia of Haagen Dazs